Theme
Light Mode


Product Design
Desktop Application
Working for
EY
Persona
Financial Executive


Ruby is a senior financial controller who reviews and signs off on monthly statements. She represents her team, frustrated by slow review cycles, version confusion, and scattered data, all of which delay approvals and add stress to tight deadlines.
Financial Executive

Every team has their own version of the truth. The back-and-forth on reviews slows us down and creates confusion.
Kara S.
Operations Manager

By the time I get reports, they’re outdated. I need real-time insight, not PDFs buried in long email threads.
David M.
Financial Executive

I spend hours copying numbers between sheets. One small error breaks everything, and it’s hard to trace back.
Amira J.
Reporting Analyst

I waste days finding source data. There’s no central place to pull from, and it makes closing out the month a mess.
Raj P.
Senior Accountant

Phase 1
Kickoff
Requirements

Listen
Listened in on the current issues and revenue goals from the business, and current pain points from end users.

Gathering Info
Gathered light requirements on what our clients are looking to do, and building personas on the fly to cover use cases.

Phase 2 Prep
Discussed next steps on putting together a PRD, and mapping out concept work and user journeys to review in phase 2.
Phase 2
Scope Change
Design Pivot

Regroup
With only a few days to prepare, we met with the TO, reviewed the client feedback via excel notes, did a whiteboarding session for 2 hours, and agreed on the new layout.

Backlog Shift
We shifted two features to our next sprint, agreed upon by the client that were not crucial for launch. The client was flexible and allowed us to pivot.

Rapid Prototyping
Within 2 days, the power of autolayout and a well organized DS and figma file, we powered through a complete redesign that the client ended up loving.
Title
Description

Validation Errors
Reviewed last by Meghan.
Profile
Highest Recordings
April, 2024


